COLUMBUS, GA · The Best of The Best
DIGITAL EDITION · 2026
Best of Columbus
COLUMBUS, GA
HomeServicesBank

Bank

Southern States Bank

1326 13th St, Columbus, GA 31901, USA(706) 256-4220www.firstbankonline.com/location/columbus-13th-streetView on Google Maps →
6.8/10 overall scoreGood
4.8

Business at a Glance

How we scored this →

Overall Score

Good

6.8/10

Category Rank

of 485 in Services · Bottom 50%

#299

Overall Rank

of 2464 in Columbus · Bottom 50%

#1735

Subcategory Rank

of 10 in Bank · Bottom 25%

#8

Online Presence

Fair

6.3/10

Website Rating

Fair · tap for breakdown

6/10
Mobile Score
61/100
Desktop Score
93/100
Page Load (LCP)
6000ms

Notes

mobile score 61; very slow LCP 7490ms

↗ Upside

  • Fixing your website to a 10/10 would lift you from #8 to #5 in Bank.
  • Earning ~18 more 5★ reviews (or ~23 at 4★) would push you into the top 3 of Bank.

Want a free walkthrough of exactly what to fix? We'll send a personalized audit — no obligation.

Rank in Bank

#8of 10Bottom 50%
1
7.9
Colony Bank
2
7.5
Northpointe Bank
3
7.5
Wells Fargo Bank
4
7.5
Bank of America
5
7.0
Regions Bank
6
6.9
Synovus Bank
7
6.9
Truist
8
6.8
Southern States Bank
Category average: 7.0/10

Estimated Upside

benchmarks · industry sources

+42%

Add photos to your Google listing

Listings with photos receive 42% more direction requests and 35% more click-throughs to websites. Google research

Speed up site load (7.5s → under 2.5s)

Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. Google CrUX

+50%

Grow reviews from 5 to 100+

Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. BrightLocal 2024

+39

Lift mobile performance (61/100 → 90+)

60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. Think with Google

Complete your Google Business Profile

Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. Google Business research

Estimates are industry benchmarks, not guarantees. Actual results depend on execution, competition, and your specific market.

Issues Found

  • Slow page load — customers leave after 3 seconds
  • No photos on Google — listings with photos get 42% more direction requests

Ready to fix this?

Get a free, personalized plan for Southern States Bank.

We'll walk you through every fix above — no obligation, no sales pitch.

Call (706) 610-0102