COLUMBUS, GA · The Best of The Best
DIGITAL EDITION · 2026
Best of Columbus
COLUMBUS, GA
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Bank

Southern States Bank

1326 13th St, Columbus, GA 31901, USA(706) 256-4220www.firstbankonline.com/location/columbus-13th-streetView on Google Maps →
6.8/10 overall scoreGood
★ 4.8

Business at a Glance

How we scored this →

Overall Score

Good

6.8/10

Category Rank

of 485 in Services · Bottom 50%

#299

Overall Rank

of 2464 in Columbus · Bottom 50%

#1735

Subcategory Rank

of 10 in Bank · Bottom 25%

#8

Online Presence

Fair

6.3/10

Website Rating▾

Fair · tap for breakdown

6/10
Mobile Score
61/100
Desktop Score
93/100
Page Load (LCP)
6000ms

Notes

mobile score 61; very slow LCP 7490ms

↗ Upside

  • Fixing your website to a 10/10 would lift you from #8 to #5 in Bank.
  • Earning ~18 more 5★ reviews (or ~23 at 4★) would push you into the top 3 of Bank.

Want a free walkthrough of exactly what to fix? We'll send a personalized audit — no obligation.

Rank in Bank

#8of 10Bottom 50%
1
7.9
Colony Bank
2
7.5
Northpointe Bank
3
7.5
Wells Fargo Bank
4
7.5
Bank of America
5
7.0
Regions Bank
6
6.9
Synovus Bank
7
6.9
Truist
8
6.8
Southern States Bank
Category average: 7.0/10

Estimated Upside

benchmarks · industry sources

+42%

Add photos to your Google listing

Listings with photos receive 42% more direction requests and 35% more click-throughs to websites. — Google research

5×

Speed up site load (7.5s → under 2.5s)

Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX

+50%

Grow reviews from 5 to 100+

Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024

+39

Lift mobile performance (61/100 → 90+)

60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google

7×

Complete your Google Business Profile

Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research

Estimates are industry benchmarks, not guarantees. Actual results depend on execution, competition, and your specific market.

Issues Found

  • ✕Slow page load — customers leave after 3 seconds
  • ✕No photos on Google — listings with photos get 42% more direction requests

Ready to fix this?

Get a free, personalized plan for Southern States Bank.

We'll walk you through every fix above — no obligation, no sales pitch.

Call (706) 610-0102