Diner
Rankin Den
Business at a Glance
How we scored this →Good
of 2464 in Columbus · Bottom 25%
of 301 in Eat & Drink · Bottom 25%
of 1 in Diner · Bottom 25%
Needs Work
Needs Work · tap for breakdown
2/10
no HTTPS; poor mobile score 24; very slow LCP 9980ms
Rank in Diner
Estimated Upside
Speed up site load (10.0s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 48 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (24/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Lift average rating to 4.0+ (currently 3.8)
A 1-star increase in Yelp/Google rating correlates with 5–9% higher revenue for local businesses. — Harvard Business Review
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Mobile performance is poor (24/100)
- ✕Slow page load — customers leave after 3 seconds
- ✕No online ordering or reservation link detected
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