Home Mortgage
New American Funding
Business at a Glance
How we scored this →Good
of 544 in Home & Garden · Bottom 50%
of 2464 in Columbus · Bottom 50%
of 20 in Home Mortgage · Bottom 50%
Fair
Needs Work · tap for breakdown
3/10
poor mobile score 41; poor desktop score 50; very slow LCP 19047ms
Rank in Home Mortgage
Estimated Upside
Add photos to your Google listing
Listings with photos receive 42% more direction requests and 35% more click-throughs to websites. — Google research
Speed up site load (19.0s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 7 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Lift mobile performance (41/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Mobile performance is poor (41/100)
- ✕Desktop speed needs improvement (50/100)
- ✕Slow page load — customers leave after 3 seconds
- ✕No photos on Google — listings with photos get 42% more direction requests
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