Apartment Complex
Midland Falls Apartment Homes
Business at a Glance
How we scored this →Good
of 544 in Home & Garden · Bottom 50%
of 2464 in Columbus · Bottom 25%
of 51 in Apartment Complex · Bottom 25%
Fair
Needs Work · tap for breakdown
2/10
poor mobile score 32; poor desktop score 17; very slow LCP 12043ms
Rank in Apartment Complex
Estimated Upside
Speed up site load (12.0s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Lift mobile performance (32/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Lift average rating to 4.0+ (currently 3.9)
A 1-star increase in Yelp/Google rating correlates with 5–9% higher revenue for local businesses. — Harvard Business Review
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Mobile performance is poor (32/100)
- ✕Desktop speed needs improvement (17/100)
- ✕Slow page load — customers leave after 3 seconds
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