Furniture Store
Kirkland's Home
"Retail chain with a wide assortment of home-decor items & gifts, including pillows, art & bedding."
Business at a Glance
How we scored this →Good
of 544 in Home & Garden · Bottom 50%
of 2464 in Columbus · Bottom 50%
of 6 in Furniture Store · Bottom 50%
Fair
Needs Work · tap for breakdown
2/10
no HTTPS; poor mobile score 35; poor desktop score 54; very slow LCP 19617ms
Rank in Furniture Store
Estimated Upside
Speed up site load (19.6s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (35/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Mobile performance is poor (35/100)
- ✕Desktop speed needs improvement (54/100)
- ✕Slow page load — customers leave after 3 seconds
- ✕Google shows this business as: closed permanently
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