Place to Buy a Gift
Historic Westville Village
"Costumed guides bring the restored schools, churches & businesses of this 1850s village to life."
Business at a Glance
How we scored this →Good
of 2464 in Columbus · Top 50%
of 231 in Shopping · Top 50%
of 17 in Place to Buy a Gift · Top 50%
Good
Needs Work · tap for breakdown
2/10
no HTTPS; poor mobile score 34; poor desktop score 55; very slow LCP 16269ms
Rank in Place to Buy a Gift
Estimated Upside
Speed up site load (16.3s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (34/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Mobile performance is poor (34/100)
- ✕Desktop speed needs improvement (55/100)
- ✕Slow page load — customers leave after 3 seconds
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