Hardware Store
Harvey Lumber
"Chain seller of building materials, from lumber to electrical, plus hardware, plumbing & tools."
Business at a Glance
How we scored this →Good
of 2464 in Columbus · Bottom 50%
of 231 in Shopping · Bottom 50%
of 9 in Hardware Store · Bottom 25%
Good
Needs Work · tap for breakdown
1/10
no HTTPS; poor mobile score 39; poor desktop score 67; very slow LCP 14543ms
Rank in Hardware Store
Estimated Upside
Speed up site load (14.5s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 68 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (39/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Mobile performance is poor (39/100)
- ✕Desktop speed needs improvement (67/100)
- ✕Slow page load — customers leave after 3 seconds
Ready to fix this?
Get a free, personalized plan for Harvey Lumber.
We'll walk you through every fix above — no obligation, no sales pitch.