Cupcakes
Gigi's Cupcakes
"Bakery chain offering a rotating selection of gourmet cupcakes, plus cookies filled with frosting."
Business at a Glance
How we scored this →Good
of 2464 in Columbus · Bottom 50%
of 301 in Eat & Drink · Bottom 50%
of 1 in Cupcakes · Bottom 25%
Fair
Needs Work · tap for breakdown
2/10
no HTTPS; poor mobile score 9; very slow LCP 22082ms
Rank in Cupcakes
Estimated Upside
Speed up site load (22.1s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (9/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Mobile performance is poor (9/100)
- ✕Slow page load — customers leave after 3 seconds
- ✕No online ordering or reservation link detected
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