Business at a Glance
How we scored this →Good
of 20 in Home Mortgage · Top 50%
of 544 in Home & Garden · Bottom 50%
of 2464 in Columbus · Bottom 50%
Fair
Needs Work · tap for breakdown
2/10
no HTTPS; poor mobile score 32; poor desktop score 31; very slow LCP 20486ms
↗ Upside
- Fixing your website to a 10/10 would lift you from #10 to #4 in Home Mortgage.
Want a free walkthrough of exactly what to fix? We'll send a personalized audit — no obligation.
Rank in Home Mortgage
Estimated Upside
Speed up site load (20.5s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 38 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (32/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Mobile performance is poor (32/100)
- ✕Desktop speed needs improvement (31/100)
- ✕Slow page load — customers leave after 3 seconds
Ready to fix this?
Get a free, personalized plan for Fairway Home Mortgage.
We'll walk you through every fix above — no obligation, no sales pitch.