Bridal / Formal Wear
Daphne's Bridal Boutique
"Quaint, local shop with wedding gowns, prom & other special-occasion dresses, plus tuxedo rentals."
Business at a Glance
How we scored this →Good
of 231 in Shopping · Top 25%
of 2464 in Columbus · Top 25%
of 4 in Bridal / Formal Wear · Top 25%
Good
Fair · tap for breakdown
5/10
no HTTPS; mobile score 77; very slow LCP 4146ms
Rank in Bridal / Formal Wear
Estimated Upside
Speed up site load (4.1s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 85 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Slow page load — customers leave after 3 seconds
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