Nonprofit Organization
Columbus Area Habitat for Humanity
Business at a Glance
How we scored this →Good
of 48 in Nonprofit Organization · Top 25%
of 485 in Services · Top 50%
of 2464 in Columbus · Top 50%
Good
Fair · tap for breakdown
6/10
no HTTPS; mobile score 80; very slow LCP 4173ms
↗ Upside
- Fixing your website to a 10/10 would lift you from #7 to #2 in Nonprofit Organization.
- Earning ~25 more 5★ reviews (or ~52 at 4★) would push you into the top 3 of Nonprofit Organization.
Want a free walkthrough of exactly what to fix? We'll send a personalized audit — no obligation.
Rank in Nonprofit Organization
Estimated Upside
Speed up site load (4.2s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 82 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift average rating to 4.0+ (currently 3.9)
A 1-star increase in Yelp/Google rating correlates with 5–9% higher revenue for local businesses. — Harvard Business Review
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Slow page load — customers leave after 3 seconds
Ready to fix this?
Get a free, personalized plan for Columbus Area Habitat for Humanity.
We'll walk you through every fix above — no obligation, no sales pitch.