Annual Event / Festival
Broadway Holiday Parade - Uptown Columbus
Business at a Glance
How we scored this →Good
of 142 in Things to Do · Bottom 50%
of 2464 in Columbus · Bottom 50%
of 15 in Annual Event / Festival · Bottom 50%
Fair
Needs Work · tap for breakdown
2/10
no HTTPS; poor mobile score 36; poor desktop score 44; very slow LCP 13353ms
Rank in Annual Event / Festival
Estimated Upside
Speed up site load (13.4s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 43 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (36/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Mobile performance is poor (36/100)
- ✕Desktop speed needs improvement (44/100)
- ✕Slow page load — customers leave after 3 seconds
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