§ A — AWARDS · 2026 EDITION
Business at a Glance
How we scored this →Excellent
of 231 in Shopping · Top 10%
of 10 in Outdoor Gear & Supply Store · Top 10%
of 2464 in Columbus · Top 10%
Good
Needs Work · tap for breakdown
4/10
no HTTPS; mobile score 52; desktop score 71; very slow LCP 18582ms
Rank in Outdoor Gear & Supply Store
Estimated Upside
Speed up site load (18.6s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Lift mobile performance (52/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Not using HTTPS — Google penalizes this
- ✕Slow page load — customers leave after 3 seconds
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