§ A — AWARDS · 2026 EDITION
Business at a Glance
How we scored this →Good
of 231 in Shopping · Top 25%
of 2464 in Columbus · Top 25%
of 10 in Outdoor Gear & Supply Store · Top 50%
Good
Needs Work · tap for breakdown
3/10
mobile score 54; poor desktop score 64; very slow LCP 7501ms
Rank in Outdoor Gear & Supply Store
Estimated Upside
Speed up site load (7.5s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Lift mobile performance (54/100 → 90+)
60% of local searches happen on mobile. A poor mobile score means slow loading, high bounce, and lost customers before they ever see you. — Think with Google
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Desktop speed needs improvement (64/100)
- ✕Slow page load — customers leave after 3 seconds
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