§ A — AWARDS · 2026 EDITION
Business at a Glance
How we scored this →Good
of 10 in Beauty Supply Store · Top 10%
of 2464 in Columbus · Top 50%
of 231 in Shopping · Top 50%
Good
Fair · tap for breakdown
6/10
no HTTPS; mobile score 79; slow LCP 2661ms
Rank in Beauty Supply Store
Estimated Upside
Speed up site load (2.7s → under 2.5s)
Pages loading in 1s have 5× higher conversion than pages loading in 5s. 53% of mobile users abandon sites that take longer than 3 seconds. — Google CrUX
Grow reviews from 64 to 100+
Listings with 100+ reviews see roughly 50% higher click-through from local search results vs. sub-50-review listings. — BrightLocal 2024
Switch to HTTPS
Google deprioritizes HTTP sites in search rankings, and modern browsers flag them "Not Secure" — visitors leave on sight. — Google Webmaster
Complete your Google Business Profile
Profiles with full descriptions, hours, services, and Q&A get up to 7× more clicks than partial ones. — Google Business research
Issues Found
- ✕Not using HTTPS — Google penalizes this
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